The use of Pharmaceutical Social network marketing

The use of Pharmaceutical Social network marketing

Many of CEO has realized Pharmaceutical Social network and social media era, but they are still quite a lot of concerns about the commercial application. How to dispel the concerns, brought to seize the Pharmaceutical Social network marketing opportunity?

Why social media has become an important [pharmacutical clinical contract research projects]
Many large companies have been concerned about the Pharmaceutical Social network , and the accumulated experience of listening to and participate in, and then at the appropriate time to deepen this relationship.pharmaceutical social network
One against the United States 500 fastest-growing private sector survey shows that these companies have the fastest growing social media as a core part of the strategic plan. 2008, 77% of the surveyed companies have in the use of social media tools, half of the companies to start using Pharmaceutical Social network and online video.pharmaceutical research community
Into the commercial Pharmaceutical Social network , typically need to answer a series of questions: how to understand our customer needs? How to understand customers look at the brand, customer and brand contact approach? When are we going and how to join the customer service, and to get at them to become our partner? In this competitive era, the extent of our brand of innovative, unusual and very flexible? How should we lead the staff through the maze?medical community
Our research showed that the usual first three categories of target will drive enterprises to adopt Pharmaceutical Social network . The first two categories are external, that is, changes in customer relationships - the key to the crowd through an extension of the brand and contacts, as well as more traditional brands to launch promotional activities. The third category is internal, cultivate relationships and culture - through changes in behavior, in particular, to change the behavior of groups and individuals in decision-making.medical social network
However, in this new world is full of spontaneous consumers, external and internal factors, the boundaries become increasingly blurred and will eventually integrate. Therefore, the company's fourth class goal is to quickly understand this trend, and thus through social media platforms, develop or acquire new products and services.medicine social network
Changes in the relationship between individual consumers Pharmaceutical Social network is based on the relationship between individual consumers. "Social media, the first of its kind found in populations affected persons / opinion leaders." Invited to participate in a dialogue of influential customers, his own experience or the feelings of the brand, but also to invite other customers to get involved. For example, the United States of a bank to provide certain executives in the Twitter truly personalized service; ING Direct (ING Group has an independent legal personality of the online banking) Canada Division CEO appeared in Facebook, building consumer brand dependence on sense of belonging; McDonald's has invited members of the Movement Mummy (Mummy blog and community site movement is the most influential one of the goals) visited the McDonald's kitchen, watching McDonald's food is how to achieve quality standards, and the "Mother the quality of communication "blog to share their experience.medicine community
Traditional Brand promotional activities initiated by the use of social media to get the target customer's attention? In fact, the tool is not important, the key is to know what people want, the audience where it is. Enterprises should be seen as a network to allow two-way communication tool, and to reach out to customers, rather than for effective dialogue. Adidas once Pharmaceutical Social network with the power of shoes will be a new quality of the negative effects minimized. Many well-known consumer goods companies have launched a network of promotional activities. Province of British Columbia, Canada, Citibank Facebook released "Registered Retirement Savings Plan" (RRSP) products, news, increase its brand awareness among young people. In the Pharmaceutical Social network popularity ago, the company is very difficult to reach these young people.pharmaceutical community
Experts warn that, instead of social media only as a cheap, more effective channel for selling products. Dell's report said: "In the Twitter to the 600,000 fans to send messages, sold 300 million of products ... ... Dell has become a fan of Twitter Web site up to one of the top 100 account number ... ... to other brands such as JetBlue Airways (JetBlue), the U.S. social network
Whole Foods Market (Whole Foods), and Zha Posi (Zappos) on Twitter there is also a large number of fans. "The question is, if the enterprises in the social media to create false records, video, content, and comments to support the marketing effectiveness This will only bring about bad results. medical social network
Pharmaceutical Social network on the brand and its recognition of the platform, users will consider whether it is useful and credible information and would violate Pharmaceutical Social network socialization, trust nature to react violently against false promotional information.blog hosting
Develop in-house relations and cultural enterprises the use of social networks lies not only in the external. In fact, the enterprises can authorize employees through internal social media so that they threw himself into efforts to improve the performance of the company, ask them on how to improve efficiency and respond to the challenges of marketing, or participation in external social media ideas. Internal staff are also customers, many of them were already a fan of the company's brand. They are just the filtered information and do not want to listen to the people blocking the road a statement. If we are giving a platform, the company will gain a lot of insights.pharmaceutical research blog
If the employees were invited to participate in subscription-based (subscription-based) within the community, they will feel themselves more relevant to the network. To maintain an active community needs someone to guide (for example, staff from the IT department), and have a basic Pharmaceutical Social network criteria, such as network protocol and confidentiality - a clear internal information which can be published outside the firewall and so on.medical research blog
Currently in the enterprise, CMO (Chief Marketing Officer) CEO appears to have less than optimistic about Pharmaceutical Social network. According to Gauge2009 1 month investigation, 15% of the CEO that, Pharmaceutical Social network are likely to attract those who know not to buy their brands to consumers, but only 10% of the marketing director for such thoughts. This shows that the latter brought about a huge market of new media and cultural changes have also have sufficient knowledge. CMO is the most frequent contacts with the outside world within the organization who need to understand Pharmaceutical Social network in order to help the other members within the organization to obtain the best information.medicine research blog
CMO not only need to change, CEO must also see the world from another angle. Enterprises can no longer rely on traditional sales information to attract a large number of customers, should be more understanding of the customers are talking about, what are their feelings, and to participate in their conversation. When customers know you are trying to change, they are also more willing to listen to your voice.drugs research blog
Peppers & Rogers Group, the United States Institute of SAS software (SAS Institute), and Jubelirer Research Corporation sponsored 2009 "Monitoring the maturity of customer experience research" shows that personalized customer relationship is still a challenge. clinical research blog
Tracking strategy in the development of differential treatment for the various products and channels to manage customer experience, only 18% of the respondents considered them good or excellent performance. This is the enterprise Pharmaceutical Social network preparatory work, dependent on the individual to obtain a deep understanding of interactions put forward a serious challenge.CRO
To have something to say that every consumer is treated as a real entity, which will challenge the basic assumptions of marketing, companies have a lot of work to be done. Pharmaceutical Social network to make genuinely rooted in the minds of senior management, companies need to rebuild and sales culture.CROs
Development / acquisition of new products and services, innovation is a prerequisite for business survival, this rule is very likely to be enormous impact of social media. McNeil Consumer Healthcare Canada
Recent R & D activities that users participate in the community, and by social media, product research and development activities will help to create more, newer and more viable for commercial purposes.contract research organization
Dell's community web site creative Storm (IdeaStorm), said: "As a Dell customer, please do what you wish Dell's development of new products and services to tell us ... ... we hope that this website will encourage you to actively express your thoughts frankly." The site their products and services into many categories, participants can join the discussion Polymona Enterprise, LLC

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