The Economist magazine: Pharmaceutical Social network the existence of paradox
The Economist magazine: Pharmaceutical Social network the existence of paradox |
British "Economist" magazine published an article analyzing today, said, pharmaceutical research community will become the people's daily life in a ubiquitous feature, but this does not mean that it can be a business model.
medical community coexistence of right and wrong
In order to make a difference in the field of online advertising, many traditional companies are optimistic about the future of the industry's key areas of the same start the acquisition. For example, Microsoft was 10 years ago bought an e-mail service provider Hotmail, hoped the deal will increase its own web site page views and advertising. It was under the impetus of Hotmail, e-mail has become an Internet user must have a service. Similarly, Time Warner's AOL Internet unit, acquired the medical social network , and paid 850 million U.S. dollars for this high price.
In their respective years, the two deals show that the Internet as a contradiction, that they own half of the right, half wrong. Important for these future things, that is, e-mail a decade ago and now the medicine community, the right side, they do offer consumers what they want; but the wrong side, they can not become a business model, that can not generate the expected revenue.
Clearly, e-mail and did not become a business model. Google, Microsoft, Yahoo, AOL and other e-mail providers in their own products, put in an e-mail advertising, but this is only a minor. Which has been providing e-mail service and 10 years ago can not imagine the huge storage space, mainly due to the service and address book, calendar-related functions such as lower cost, but also helps to enhance consumer loyalty to specific brand and website degrees, and thus more likely to access other web pages associated with running the ads.
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